The weak economy has hit the holiday industry hard. One of the first businesses that fell victim was the high-profile case of XL tour operators. There have been many companies since that have revealed how they are struggling or not able to cope at all. TUI however, Britain’s biggest tour operator has revealed the first good news in a long time this month by announcing that its holiday sales are up on the previous month’s figures.Peter Long, chief executive of TUI put this down a regaining of people’s trust in the economy slightly and feeling better about spending their disposable income after the hyped mass hysteria about the credit crunch settled down. “Customers who delayed purchasing holidays in the early booking season have started to return to the market” the company said.

The considerably low interest rates are also a contributing factor. Food bills are not as big as they used to be, mortgage repayments have been cut and utility and living costs are lower than they have been for a while. What this cumulative affect means is that people have a little more money to spend on looking after themselves.The hotter countries are proving to be the most popular locations, especially those with the Caribbean and Mediterranean regions where people can de-stress and take some time out for themselves. All inclusive holidays are very popular at the moment also.

Although bookings for TUI are down 7% on this time last year, they are much more healthy than the 18% drop they have been suffering the rest of the year.  They have sold 93% of their winter holidays because despite the worst performing market currently being the Nordic region, holidays to Canada have been doing very well

TUI has said that this pick up represents a general improving trend in holiday sales. By the end of this holiday season we predict that purchasing levels will rise up to their previous levels the market regains strength.

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